Privacy Policy Dr. Maarten Van Genechten

This privacy policy (“Privacy Policy”) governs the processing of your personal data as part of your use of our website and related services. This processing is carried out by Dr. Maarten Van Genechten as the data controller, with registered office at 2970 's-Gravenwezel (“we”, “us”), registered with the Crossroads Bank for Enterprises (CBE) under number 0690.946.044, in compliance with applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the Belgian Act of July 30, 2018 on the protection of natural persons with regard to the processing of personal data.

Through this Privacy Policy, we explain:

• How we process personal data related to you or through which you can be directly or indirectly identified
• The purposes and legal grounds for processing your personal data
• With whom we share your personal data
• How we safeguard your personal data
• The rights you have regarding your personal data

By using our website or services, you confirm that you have carefully read and agree to this Privacy Policy. We reserve the right to modify this Privacy Policy regularly. Any updates will be communicated through the website.

Our website may use cookies or similar technologies. Cookies are small text files placed on your device’s hard drive that contain specific information, which may include personal data. For more details regarding our use of cookies, please refer to our cookie policy.

This Privacy Policy applies solely to personal data processed by Dr. Maarten Van Genechten. We accept no responsibility or liability for the operation or content of third-party websites and services.

This Privacy Policy was last updated on June 11, 2025.

How can you reach us?

If you have any questions about this Privacy Policy, our data processing practices, or if you wish to have your personal data corrected or deleted, you can contact us via:

• Phone:0475 75 81 85
• Email:info@maartenvangenechten.be
• Location: Catershoek, 's-Gravenwezel

What data we process and why

In principle, we obtain your personal data directly from you. Below is an overview of the purposes for which we process your personal data and the corresponding legal grounds:

• Contact inquiries and appointment requests: When you contact us via the contact form, email, phone, or consultation request, we process identification data such as your name, email address, and phone number to answer your inquiry or schedule your appointment.Legal basis: Consent and legitimate interest.
• Provision of information: To provide you with tailored and efficient information regarding our surgical and aesthetic procedures upon your request via the website, email, or phone.Legal basis: Consent of the data subject.
• Medical and surgical services: To ensure high-quality medical care and efficient administrative management. This includes all data required for proper treatment, such as identification details, medical history, billing, and payment records.Legal basis: Performance of a contract and legal obligations regarding medical record retention.
• Direct communication and updates: To provide you with relevant information regarding our clinic. When addressed to existing patients for similar services, processing is based on our legitimate interest. In all other cases, we ask for your prior consent. You can withdraw your consent at any time free of charge by unsubscribing.Legal basis: Legitimate interest or consent.
• Legal and tax obligations: To comply with legal and tax requirements, including accounting obligations, tax filings, and court orders.Legal basis: Legal obligation.
• Video surveillance and security: Dr. Maarten Van Genechten uses video surveillance at the clinic in 's-Gravenwezel for safety and security reasons. Our surveillance policy complies with the Belgian Camera Act of March 21, 2007 and the Royal Decree of May 8, 2018.Legal basis: Legitimate interest and legal obligation.
• Cookies and analytics: To conduct statistical analyses in order to enhance our website performance and provide a smoother user experience.Legal basis: Legitimate interest or consent (for non-essential cookies).

If the use of our website or systems constitutes a breach of rights, a security threat, or any unlawful activity, we reserve the right to process relevant personal data to protect our legitimate interests and those of third parties.

How long do we retain your personal data?

Your personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, or as required by statutory retention periods. Dr. Maarten Van Genechten strictly complies with legal and tax retention requirements, including the ten-year retention period regarding contractual liability and statutory retention periods for medical and accounting records. After these periods expire, your personal data will be securely deleted or anonymized.

Sharing personal data with third parties

We share your personal data with third parties only in the following circumstances:

• External service providers: We may rely on external processors (such as IT and hosting providers) to ensure optimal functioning of our website and services. They process data solely on our behalf, following our instructions and in compliance with the GDPR.
• Legal obligation: We may disclose personal data to authorities or courts if required to do so by applicable laws or judicial orders.
• No commercial sale: We never sell your personal data to third parties for commercial purposes.
• Anonymized data: We may share fully anonymized data solely for analytical and improvement purposes.

Where is your data processed?

We and our external service providers process your personal data primarily within the European Economic Area (EEA). If personal data is transferred outside the EEA, we ensure that appropriate safeguards are in place in compliance with the GDPR, such as an adequacy decision by the European Commission or approved Standard Contractual Clauses (SCCs).

Security of your personal data

We take appropriate technical and organizational measures to safeguard your personal data against unauthorized access, loss, theft, manipulation, or destruction. Access by our staff or external processors is permitted strictly on a need-to-know basis and is governed by rigorous confidentiality obligations.

Your rights regarding personal data

You have the following rights concerning the processing of your personal data:

• Right of access: You have the right to request free access to the personal data we process about you.
• Right to rectification: You have the right to have any inaccurate or incomplete personal data corrected free of charge.
• Right to withdraw consent: You have the right to withdraw your previously given consent at any time via info@maartenvangenechten.be.
• Right to erasure (right to be forgotten): You have the right to request the deletion of your personal data, except where retention is legally required (such as medical records or accounting documents).
• Right to restriction of processing: You can ask us to restrict the processing of your personal data if you contest its accuracy, if the processing is unlawful, or if the data is required for legal claims.
• Right to object: You have the right to object to the processing of your personal data based on specific circumstances, or at any time and free of charge against direct marketing.
• Right to data portability: Where data is processed automatically based on consent or a contract, you have the right to receive your data in a structured, commonly used digital format.

If you wish to exercise any of these rights, please send an email to info@maartenvangenechten.be. Clearly specify the right you wish to exercise and include proof of identity if required. We will process your request promptly and within thirty (30) days at the latest. For complex requests, this period may be extended by two (2) months, of which Dr. Maarten Van Genechten will notify you within one month of receiving your request.

If you have any questions or complaints about how we process your personal data, please contact us at info@maartenvangenechten.be. If you are not satisfied with our response, you have the right to lodge a complaint with the supervisory authority:

• Data Protection Authority (DPA / GBA)
• Address: Drukpersstraat 35, 1000 Brussels (Belgium)
• Phone: +32 (0)2 274 48 00
• Fax: +32 (0)2 274 48 35
• Email: contact@apd-gba.be
• Website: dataprotectionauthority.be